Marketing Homework
Marketing is a priority. Without a great marketing plan you will not succeed. This week we will focus on launching your marketing and getting your skills and plan in place. Be sure to set up your etiquette business separate from your other business. This will help you in the future! Here are the 7 steps you need to do to get started.
#1 Register your etiquette business name with your state. DBA
#2Decide how you will take payments. If you want to take credit cards set up a paypal account SPECIFICALLY for this business.
Here's a link to do that.
#3Set up a GMAIL account SPECIFICALLY for this business.
#4Set up your GOOGLE CALENDAR to get your marketing plan set up
Turn this audio up
NOTE: If you don't want to set your system up in Google and would rather use a good old fashion desk planner that is fine. Just make your notes on a calendar dedicated to your new business!
#5 Begin to set up your marketing formula specific for My Club Etiquette.
Turn this audio up
#6 Take time to go through this marketing workshop. I think you will find it very helpful.
http://www.bizmove.com/marketing/m2h.htm
Here is a marketing cheat sheet that will help you plan.
Download Monthlymarketingcalendar
Here is a sample PSA that you can adapt and use.
#7 Order your business cards and other promotional material. Remember you can customize these items. Fill in your information, add your promotional words, locations, etc.
Direct Link to Business Cards
http://www.zazzle.com/business_cards_my_club_etiquette-240005204974815557
Direct Link to Instructor Notebooks
http://www.zazzle.com/instructors_handbook_binder-127302140809914620
