Tea Business Dreams

Celebrity Tea Drinkers Can BOOST Your Tea Business

Just to be clear,  I am NOT a celebrity stalker.  I am not watching the latest on the Michael Jackson saga or the untimely demise of the infomercial king, who made OxyClean known to the far reaches of the world.  I am however, interested in how Hollywood endorsements are building the tea business in America.

If you have ever thought about starting your own tea business then you will be interested to note that the MEDIA is building your company for you.  How so?  Free publicity is vital to any successful endeavor and tea has found more than it's fair share of attention in recent years.  Here is a brief list of well known celebrities that are drinking the hallowed beverage and singing it's praises:

Oprah Winfrey

Led Zepplin

Heidi Klum

Gwyneth Paltrow

Maggie Shannon (Lost)

Jennifer Anistan

Victoria Beckam

Jennifer Alba

Moby

But how do celebrity tea drinkers help you build your own tea dream? By harnessing the power of common interest you can develop new tea clients each and every day.  Here is a thought:

Want to loose weight and increase your health?  Oprah Winfrey swears by green tea.  (immediately you have a common thread with your reader if the potential client is motivated by weight loss, health and likes Oprah.)

Are you a busy career mom looking for simple ways to keep your sanity?  Gwyneth Paltrow (mother of 2 and busy Hollywood movie star) can be seen regularly sipping tea.  Steal this Hollywood hint and pour yourself a cup of revitalizing energy in the form of loose leaf tea.

Get the idea?  Connecting your pitch with the known behaviors of people we admire immediately connects you with your potential client.  Need more ideas?  Just look at any grocery aisle magazine and peek at the headlines.  New ideas are everywhere just waiting for you to get creative.

Building a tea business can be as simple as creating a home based tasting program or as complex as opening a popular one stop shop for our favorite loose leaf.  The key?  Get started NOW and let the media help you build your tea dream.

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Get your tea business started - Join my July 12th online class.

Enroll today for a special bonus:  www.StartATeaBusiness.com

5 Simple Ways To Tell If An Online Tea Store Is For You

Do you dream of working from home owning your own online tea shop?  If so, that doesn't surprise me. More and more of my clients are interested in starting web based stores.  In this article I would like to address the pros and cons of this tea business career choice.  

How do you know if this is this type of tea business is right for you? 

1. Do you have a "techie" mind?

Now, I am not saying you need to be a genius.  In fact, it is easier to build a website now than ever before. But let me be honest, there are lots of technical "glitches" that come into your day to day world.  

In order to succeed online you need to be able to update your own sites, work through the glitches and or outsource to get help.

2. Do you love a change?

The internet is in a constant state of movement.  As soon as you get a system working, don't be surprised if suddenly things change!  

Just think, only a few years ago we were introduced to Google Adwords.  Now you HAVE to understand it and how to use it. 

Remember pre- Twitter, Facebook or My Space? Gone are the days where you can just "sit back and let it happen."  To own a successful online store (of any kind) you have to be open to change, daily evaluating what will work for your business and what to avoid.

3. Do you love to learn?

Face it.  Owning a website with an ecommerce shop is going to force you into an ongoing education. You will need to invest in learning software, marketing, PPC, blogging, ezine creation and much more. Owning an online business is a lot like running a marathon.  You plan on running 26 miles.  You pace yourself, you train yourself and you keep going.

4. Are you consistent?

Consistency is KEY to a tea business.  If you cannot give your clients a consistent product, customer service and shipping experience then pack it up now!  You are DONE~

5. Are you Unique?

There are tons of so, so tea companies on the internet.  TONS.  The key to marketing online is standing out.  What is your difference?  It is the difference that makes you succeed.  The difference is what you market, it becomes your message, your mantra.  You must be different in a way that an audience will embrace and be drawn to.  The secret is knowing what your clients need and then building your business around fulfilling that desire.  

Now we come to the end of the article.  What do you think?  Are you ready to move forward or has this convinced you that an online shop is not a good tea business fit?

If you are now discouraged don't be.  I just saved you thousands of dollars and hours of frustration.

If you are encouraged... contact me and get involved in one of my "Build An Online Tea Business" classes.  You will love it.

Post your comments and tell me what you think?  What is your tea business dream?